Product Expertise & Pricing to Drive Market Success
Ignite Partners delivers end-to-end support for carriers looking to develop, refine, or expand their life and annuity product offerings. Our product design and pricing services help you stay competitive, compliant, and profitable in a rapidly evolving marketplace.
JUMP TO:
Product Development
From Concept to Launch—With Confidence
Ignite Partners collaborates with your team to build differentiated, compliant, and market-ready life and annuity solutions, tailored to any specific sales channels. Our development process includes:
Product Ideation and Design
We identify market opportunities and design competitive, consumer-focused solutions that align with your business goals and product strategy.
Cross-functional Coordination
We align actuarial, operations, and distribution teams to accelerate timelines and ensure executional clarity across functions.
Ignite Partners collaborates with your team to build differentiated, compliant, and market-ready life and annuity solutions, tailored to any specific sales channels. Our development process includes:
Regulatory compliance guidance
Our experts provide proactive support to verify products meet all regulatory standards, streamlining approvals and minimizing compliance risk.
Go-to-market readiness
From sales training to launch materials, we equip your teams and partners with everything needed for a confident, effective rollout.
Market Intelligence for Sustainable Strategic Actions
We provide data-driven insights to help you understand where your products stand—and how we could help boost their future potential. Our assessments include:
Competitive Benchmarking
We analyze peer products to assess your market positioning, pricing, and value proposition—highlighting areas for differentiation and improvement.
Market Trend Analysis
Our research tracks evolving consumer preferences, financial professional behavior, and macroeconomic shifts to inform timely product and strategy updates.
Regulatory Landscape Review
We monitor key regulatory developments to help you stay compliant while anticipating how changes may impact product design and distribution.
White Space and Opportunity Identification
We uncover underserved markets and unmet needs—fueling innovation and helping you target high-potential growth segments.
Rates That Balance Risk, Reward, and Market Needs
We help you set product and crediting rates that support your profitability and sales objectives, all while remaining competitive. Services include:
Actuarial Rate Modeling
We develop customized rate structures using robust actuarial analysis to align with your product goals and risk profile.
Regulatory Rate Filing Support
We assist with preparing and optimizing rate filings to verify compliance, accelerate approvals, and reduce regulatory friction.
Rate Adequacy Testing
Our team tests rate scenarios across market environments to ensure long-term viability and alignment with profitability targets.
Distribution Channel Alignment
We tailor rate strategies to the needs of your sales channels, supporting stronger engagement and more effective positioning.
Reserve With Regulatory Integrity
Stay ahead of changing regulations and risk standards with reserving strategies built for long-term stability.
Principles-based reserving (PBR)
We help implement and manage PBR frameworks that reflect the true economics of your products while meeting regulatory expectations.
Statutory and GAAP reserve calculations
Our team provides precise, audit-ready calculations that satisfy both statutory and GAAP accounting requirements.
Model development and documentation
We build, validate, and document reserve models that are transparent, scalable, and regulator-friendly.
Audit and examiner support
From walkthroughs to technical responses, we support smooth interactions with auditors and regulators throughout the review process.
Pricing With Actuarial Rigor, Market Insight, and Strategic Focus.
We develop pricing structures that reflect your business goals, regulatory requirements, and risk appetite.
Pricing Model Development
We build customized, actuarially sound models tailored to your product features, assumptions, and distribution strategy—creating a foundation for scalable, compliant pricing.
Profitability Analysis
Our team evaluates expected returns under a range of economic and behavioral assumptions to ensure your products meet profitability targets while maintaining consumer value.
Sensitivity Testing and Scenario Planning
We stress-test pricing outcomes against interest rate shifts, lapse patterns, and market volatility to assess risk and guide better decision making.
Repricing and Product Refresh Strategies
We support ongoing product management through data-driven repricing recommendations and refresh strategies to maintain relevance in a dynamic market.